[Not Another Buzzword – Ep 1] A.K.A. How innovation diffusion and experience design impacts mass adoption.
We take the leap and explore one way to “cross the chasm” with Vish Krishnan a professor at the Rady School of Management and Amy Bernal, the Cheif Experience Officer at the innovative start-up, Aira, and a Rady Alum.
Proud Rady alumni start-up, Aira is passionate about transforming daily life for people who are blind or low vision so they can fully Engage, Explore and Experience their world. Aira delivers instant access to visual information for anyone, anytime and anywhere. Aira technology has been described as having vision in your pocket. Discover more at https://aira.io/
Vish Krishnan is a Chaired Professor and the Faculty Director of Rady’s Entrepreneurship Initiative, CIID. One of the Rady School’s founding faculty bringing deep start-up/business experience in California and Texas, Professor Krishnan has developed unparalleled expertise in researching and teaching innovation, entrepreneurship, and product management. https://rady.ucsd.edu/people/faculty/krishnan/
Also referenced in this podcast, the A.C.C.O.R.D. framework and other insights from “Diffusion of Innovation” by Everett Rogers
–Advantage relative to what it replaces
–Compatibility with current behaviors
–Complexity of communicating the benefits
–Observability of the products benefits
–Risk of product failure
–Divisibility or Trialability
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