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From The Editor

  America is in the midst of a transition. Though at press time, it is difficult to articulate exactly what we’re transitioning into. From this June vantage point, America’s economic, political and global evolutions are difficult to forecast. The Rady Business Journal seeks to be a source of relevant and insightful business ideas regardless of where we’ve been, where we are or where we’re going. In this issue, Professor Craig R.M. McKenzie explores how the field of judgment and decision making impacts all aspects of business. His article, “Business & Psychology,” investigates how people seek, interpret and combine information, as well…

The Business Plan – What it really boils down to

by Marcos Rivera I know what you’re thinking, and I don’t blame you – “not another vague teaser on how to write a business plan.” But I’ll spare you the basics, which you can find on your own by reading sample plans and Web sites. Through my consulting firm in San Diego, I work with dozens of entrepreneurs every week. And with the economy going south, entrepreneurial pursuits seem even more attractive to out-of-work executives and MBAs. Even now, with exceptional talent flooding the job market, I usually get one of three comments: I have great ideas, but struggle to get my…

Abolishing Just-In-Time Marketing

by Richard Vogt and Tejaswini Ravindra Most people in the business community would agree that marketing plays a critical role in the growth of a company. However, many technology companies struggle with designing and implementing the optimal structure for marketing functions within their firms. Using an examination of five different technology companies, we have developed a timeline-based framework for marketing functions. Though located in a metropolitan region with only a handful of Fortune 500 companies, San Diego is home to many small and fast growing technology firms. The marketing functions in these companies are still evolving and, in some cases,…

A Conversation with Ernest Rady

by Juli Iacuaniello For the first issue of the Rady Business Journal, we thought it fitting to speak with Ernest Rady, life-long entrepreneur and one of the founding contributors to UCSD Rady School of Management. Ernest Rady’s initial $30 million gift bestowed confidence in the innovative model for business education led by Dean Robert Sullivan. The donation allowed UCSD to build the School’s initial facilities, attract a stellar faculty, and attract the inaugural class of students. We asked him about the keys to his success and lessons learned during his career which includes areas as diverse as real estate, oil…

Marketing a Biotech Startup – From the Classroom to the Field

by Anjali Kansagara and On Amir The marketing budget is a key driver of how one’s marketing plan is implemented. The strategies and tactics defined in a marketing plan determine how the funds will be allocated to bring that plan to reality. While some things are absolutely not negotiable, there are other elements of a marketing budget that can be negotiated and, if executed strategically, can help you maximize your marketing dollars. The goal of this article is to provide a framework for ascertaining the next steps once a marketing plan has been thought through and a budget has been…

Commentary on “The Uncertainty of Financial Markets”

by Harry Markowitz The following observations amplify Professor Timmermann’s recent article. (1) Financial economists frequently do not have explanations, but sometimes have fairly good hypotheses: good in the sense that they fit both the micro-observations of what market players are doing and the macro-observations of what is going on at a market-wide or economy-wide level. The so-called “market break” of October 19, 1987 is an example. At that time Leyland, O’Brien and Rubenstein (LOR) and other vendors were selling “portfolio insurance.” (This is to be distinguished from “portfolio theory,” a.k.a. modern portfolio theory, or MPT, which is quite another matter.)…

The Uncertainty of Financial Markets

by Allan Timmerman The extraordinarily high daily fluctuations in equity prices experienced during the beginning of 2008 took many investors by surprise. Financial turbulence was swift, widespread and persistent as it continued to influence equity markets for several days. Swings in equity prices of more than five percent per day occurred in many countries, even in well-established markets that had not seen such high levels of short-term volatility since September 2001. Equity markets were not the only ones to be affected. An accompanying “flight to quality” saw prices on government bonds bid up as increasingly risk-averse investors sought greater levels of safety. Options markets also…

Adapting a powerful business strategy to attract and retain the next generation of talent

by Emily Meyertholen Sharing company ownership with employees — whether it’s intended to motivate, to retain or simply to share the wealth — can significantly impact a company’s success. Studies have shown that employee-owned companies boast faster growth, are more resilient in economic downturns and enjoy a competitive advantage over conventional rivals. Why? According to the Harvard Business School Press book “Equity: Why Employee Ownership is Good for Business,” it is because effective employee ownership programs radically change the basis for collaboration between employees and managers and foster commitment to a whole new level of success for the business. Nearly…

Will the Bubble Burst on Dubai?

by Rex Motes Although the original stimulus for Middle Eastern economic expansion is the huge revenue surplus from oil exports, more recently, billions of dollars in investor capital have been flowing into the United Arab Emirates (UAE) to further fuel the country’s economic boom. Some economists are predicting Dubai, UAE, to sustain eight consecutive years of 11 percent annual growth in real gross domestic product regardless of the global credit crunch.1 It is anticipated that the main driver for the surge in economic growth will be attributed to the non-oil sector, helping Dubai outpace growth rates of other Gulf Cooperation…

Dean’s Corner

by Robert S. Sullivan The Rady Business Journal represents another milestone for our new school. This is the first issue of a student inspired, community supported publication that serves as a forum for new ideas and relevant views on business and society. The Journal hopefully will inform and stimulate its readers with its topical, relevant content, and also will stretch the imagination to consider new possibilities in economics, management and innovation. The Rady School of Management recently celebrated its fifth birthday, making it an infant in comparison to any top business school. This birthday provides a good opportunity to reflect…