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The Frank Drebin Approach to Healthcare

by Niall O’Donnell One night in 1996 I witnessed the late Leslie Nielsen bring the house down at the Oxford Union with this quote, “There is no crime problem. There is a victim problem. If we could lock up all the victims, the crime problem would be solved.” Challenging his role as Sergeant Frank Drebin in The Naked Gun movie franchise, his quip possessed a flawless, if somewhat impractical, logic. Health care and the costs of health care have dominated politics in the U.S. over the last five years. The more I read and hear, the more the logic of…

Walking the Line Between Cheating and Competing

by Elanor Williams Amazing technological advances have reduced the constraints that our physical bodies and minds place on our performance. Medications can increase people’s ability to concentrate, to stay awake or get a good night’s sleep, or even make full use of the oxygen in their blood. Implants can make the blind see or the deaf hear again. Advanced prosthetic limbs mean that amputees can dance, climb mountains, or run marathons. These products can take forms beyond medication and treatment, as well. Software and hardware advances like Photoshop or even cell phones can help people be and do better, as…

Hiring Innovation

by Tyler Presnall For one weekend in November of 2012, Sony Electronics USA welcomed more than 40 MBA students to its San Diego headquarters for its annual Case Competition. Grouped in teams of four with strangers from other top MBA programs across the country, participants were given 24 hours to develop 15-minute business pitches in response to a realworld problem. Contestants signed non-disclosure agreements to assure the company that details of its strategic position would not be leaked. Students had received the case a week in advance but spent most of the initial hours of the competition getting to know…

University Partnerships With Corporations

by Michael Kalichman The medical challenges we face are numerous and generally wellknown. Just a few examples include heart disease, cancer, respiratory disease, and Alzheimer’s disease. From an altruistic perspective, there is a great deal to be gained from finding new and improved methods to diagnose, treat, and possibly prevent or cure these diseases. And from an economic perspective, there is clearly a great deal to be gained from finding those new and improved methods. Both academia and industry have roles in making this possible. Just two of the many local examples of such collaborations include a partnership between UC…

The Ethical Imperative: More Important Than Ever

by Blair Sadler, Lecturer It seems particularly timely for the Rady Business Journal to devote an issue to the topic of ethical behavior in organizations. In today’s corporate world, the landscape is littered with examples of self-serving, irresponsible behavior – Enron, British Petroleum, big banks, and investment firms, to name a few. The nonprofit sector is hardly immune. The sexual abuse crises involving Penn State University, the Catholic Church, and the Boy Scouts of America provide vivid examples of the lack of effective, ethical leadership. A defining moment in the history of any organization is how it responds to a highly…

A Different Crop of Businesses Take Root

by Elizabeth Han, MBA ’13 It must seem odd that a basic element of survival passes for a trend, but nutritious food has long been a strange phenomenon in American culture. An object of suspicion, derision and confusion, health food attracts two kinds of criticisms: “It’s not really healthy,” and “It’s not really food.” These charges represent the type of resistance that health-oriented food companies have historically faced in introducing their products. Recently, though, the market has become noticeably more hospitable to businesses promoting nutritious, wholesome food. Lately, consumers’ tastes have skewed toward foods that are perceived as natural, a…

Barriers to the mHealth Revolution

by Ashley A. Van Zeeland, Ph.D. More than 100 million Americans are living with at least one chronic disease and if current trends continue, as many as one in three U.S. adults will have diabetes by 2050. In 2009, the U.S. spent more than $1.7 trillion on chronic disease care and by 2010 health care accounted for 17 percent of the U.S. GDP, rising at a rate 2 percent above the overall economy’s growth rate. Faced with these numbers, it is clear that the public health burden of chronic disease will cripple the health care system unless drastic changes are…

Big Shoes to Fill

  How CEO transitions benefit from internal-external candidates by Brent Applegate Stroll down the halls of the San Diego headquarters of Gen-Probe, a developer of medical diagnostic tests, and you’ll find huge photo collages, handmade and framed, lining its walls. They chronicle the company’s history through scenes of company parties and events. Hairstyles and fashions change over time, but one constant through it all is the tall and distinguished long-time CEO, Hank Nordhoff. But in 2006 when Mr. Nordhoff began to discuss retiring, Gen-Probe’s board of directors faced the challenge of selecting his successor. Gen-Probe’s dilemma is becoming a fixture…

The Business Plan – What it really boils down to

by Marcos Rivera I know what you’re thinking, and I don’t blame you – “not another vague teaser on how to write a business plan.” But I’ll spare you the basics, which you can find on your own by reading sample plans and Web sites. Through my consulting firm in San Diego, I work with dozens of entrepreneurs every week. And with the economy going south, entrepreneurial pursuits seem even more attractive to out-of-work executives and MBAs. Even now, with exceptional talent flooding the job market, I usually get one of three comments: I have great ideas, but struggle to get my…

Marketing a Biotech Startup – From the Classroom to the Field

by Anjali Kansagara and On Amir The marketing budget is a key driver of how one’s marketing plan is implemented. The strategies and tactics defined in a marketing plan determine how the funds will be allocated to bring that plan to reality. While some things are absolutely not negotiable, there are other elements of a marketing budget that can be negotiated and, if executed strategically, can help you maximize your marketing dollars. The goal of this article is to provide a framework for ascertaining the next steps once a marketing plan has been thought through and a budget has been…