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Emergency Preparedness With Micro-gaming

by Sara Jones Any newcomer to San Diego soon learns that it is a small-business and startup town. About 94 percent of the 97,000 businesses in San Diego are small businesses.1 On average, these small businesses have between three and 10 employees. They span industries as diverse as retail, finance, and manufacturing. As different as they are, all of them face a common threat that manifests swiftly and unexpectedly: a natural or manmade disaster. According to the Insurance Information Institute, 15 to 40 percent of businesses fail following a natural or manmade disaster.2 And the cost to the surrounding community…

The Risks of Avoiding a Debate on Gender Differences

by Moshe Hoffman, Postdoctoral Scholar, and Erez Yoeli, Lecturer Men are more likely to own risky stocks. They are more likely to choose competitive careers. And they are more likely to bargain aggressively for their starting salaries. The evidence is overwhelming: In virtually every setting ever studied – in laboratory experiments where people choose between gambles and empirical studies where retirement funds or career choices are analyzed – men take more risk than women.1,2 We know, we know. All of us are brought up to believe that men and women are the same, and we want them to be the…

Business & Psychology

THE GROWING TREND OF JUDGMENT AND DECISION MAKING by Craig R.M. Mckenzie Psychology is the scientific study of human behavior, so it should come as no surprise that psychology has been employed in business settings for a long time. Experimental psychology began in 1879, and soon after that – in 1911 – Coca-Cola hired psychologist Harry Hollingworth to conduct laboratory experiments to see whether, as alleged by the U.S. government, the caffeine in CocaCola syrup was deleterious to human mental and motor performance. It wasn’t. Since then, the role of psychology in business has expanded and evolved, but its relevance has…

The Business Plan – What it really boils down to

by Marcos Rivera I know what you’re thinking, and I don’t blame you – “not another vague teaser on how to write a business plan.” But I’ll spare you the basics, which you can find on your own by reading sample plans and Web sites. Through my consulting firm in San Diego, I work with dozens of entrepreneurs every week. And with the economy going south, entrepreneurial pursuits seem even more attractive to out-of-work executives and MBAs. Even now, with exceptional talent flooding the job market, I usually get one of three comments: I have great ideas, but struggle to get my…

Abolishing Just-In-Time Marketing

by Richard Vogt and Tejaswini Ravindra Most people in the business community would agree that marketing plays a critical role in the growth of a company. However, many technology companies struggle with designing and implementing the optimal structure for marketing functions within their firms. Using an examination of five different technology companies, we have developed a timeline-based framework for marketing functions. Though located in a metropolitan region with only a handful of Fortune 500 companies, San Diego is home to many small and fast growing technology firms. The marketing functions in these companies are still evolving and, in some cases,…