Menu Close

Rady Business Journal is Back in Business in 2018!

Dear Rady Family: 2018 promises to be a great year for the Rady Business Journal (RBJ). We are looking forward to completing the first issue of the journal since 2014.  For students new to the UCSD Rady School of Management, the RBJ is a student-directed business journal; the RBJ seeks to provide business leaders with insights to assist in the development of innovations in the marketplace. The primary goal of each issue of the Rady Business Journal is to promote the entrepreneurial focus of the Rady community, with secondary and tertiary aims of showing off the innovation that is occurring…

The Next Decade at Rady

by Robert Sullivan July 1, 2003, was the Rady School of Management’s inaugural date – it is our reference point for when our community imagined a possible graduate business school at UC San Diego. “Imagined” is a true descriptor of the times, since our school launched with very few resources and even fewer commitments. Through the remainder of 2003, a clearer picture of our unique business school on the La Jolla “mesa” emerged – with considerable input from prospective supporters and the greater San Diego community. In short, our new business school at UC San Diego would be characterized by…

San Diego Sport Innovators

Turning Ideas Into Enterprises by Drew Beal, MBA ’13 and Barrett Fisher, MBA ’13 San Diego Sport Innovators (SDSI) may sound like they’re investigating new ways to play old games, but their real goal is to help entrepreneurs turn their ideas into enterprises. SDSI is a rapidly growing trade organization that aims to grow Southern California’s business community by inspiring sports innovation. To that end, they recruited former basketball superstar and San Diego, California, native Bill Walton to lead the organization as executive chairman. In conjunction with a dedicated support staff, Walton helped the organization’s network grow from four to…

Intuition Can’t Beat Experimentation

by Professors Ayelet Gneezy and Uri Gneezy In the summer of 2009, we received a call from Joe, a winery owner in Temecula. Joe asked for our help pricing his wines – clearly one of the most important decisions he needs to make. We were happy to go visit Joe, taste some wines and possibly help him in the process. When we asked him how he’d chosen prices in the past, we encountered the usual suspects: looking at how other wineries price similar wines, intuition, inertia, etc. Joe expected the business professors to come over, look around, do some quick…

What is Web 3.0?

A new wave of Web applications could take over many tasks but developers must offer ways to manage the risks by Jonathan Minder Imagine you want to book a vacation. After you indicate your desire via voice or text, your mobile Internet device (MID) goes to work. Without further effort, you receive flight and hotel recommendations based on your known preferences. Once you make a few core decisions, machines do the rest, making reservations, payment arrangements and coordinating with anyone joining you on the adventure. This example represents the reduction of human participation in mundane tasks — the promise of…

Abolishing Just-In-Time Marketing

by Richard Vogt and Tejaswini Ravindra Most people in the business community would agree that marketing plays a critical role in the growth of a company. However, many technology companies struggle with designing and implementing the optimal structure for marketing functions within their firms. Using an examination of five different technology companies, we have developed a timeline-based framework for marketing functions. Though located in a metropolitan region with only a handful of Fortune 500 companies, San Diego is home to many small and fast growing technology firms. The marketing functions in these companies are still evolving and, in some cases,…