Our host, Dangerfield Moore, is joined by Mark Bowles, serial entrepreneur and founder of EcoATM, and Amy Nguyen-Chun, Professor of Strategy at the Rady School of Management, to discuss the idea and strategy behind Engineering Your Exit. It is so much more than an exit strategy. Listen in and find out why, after 7 successfully venture-backed start-ups, Mark Bowles has found Engineering Your Exit to be so much more than a buzzword.
Not another Buzzword debunks the business and industry lexicon with academic research and real-world perspectives.
This episode — “crossing the chasm” — dives into how innovation diffusion and customer experience impacts how quickly new technology and services get adopted by mass markets.