Menu Close

Protector Brewery: A Lesson in Following Passion to Discover Innovation

Protector Brewery: A Lesson in Following Passion to Discover Innovation [1] by Louis H. “Tra” Calisch, III   Innovation is a key factor in developing a successful startup, but it is often times elusive.  Many believe that inspiration comes randomly, defined by the “Aha!” moment.  However, a critical observation by Peter Drucker in the 1985 Harvard Business Review insists that innovation more commonly derives from methodically analyzing your environment for opportunity.[2]  Beyond this process is a factor critical to entrepreneurs.  Innovation requires passion.  One need only look to their local craft brewery to see why. Craft brewing was an innovation in the…